There’s no accounting for taste when it comes to accessories. Gaudy shoes, oversized handbags and horribly patterned scarves have all made their way into the accessory hall of shame, but there’s one item that seems to live on in glory amongst accessory fiends near and far: custom keychains.

Keychains, also known as keytags are a staple accessory in day to day life. They keep car keys in place, keep house keys together and serve much greater functions than that plaid scarf you bought when it was on sale. That scarf, like other accessories, seemed like a good idea at the time, but its long since been pushed to the back of the closet hasn’t it? But take a look at your keys. Chances are they’re grouped together with one of those handy dandy accessories.

It’s for this reason that custom keychains are so widely chosen by businesses far and wide. Not because they’ll become as popular as the next pair of Louboutin sandals, but because they’ll be utilized daily. When the decision needs to be made to choosepromotional items, key tags are often chosen because purchasers know that these items will increase their logo exposure, especially if the item serves a purpose.

There are a variety of styles available when it comes to keychains and purchasers have a big decision ahead of them should they choose this category of promotional items. With several thousand different types available, it’s difficult to narrow it down to the one perfect promotional keychain that will brand your logo with style and pizzazz. At this point, many purchasers choose to go the custom route. After all, you do want your logo exposed correct? What better way to do so than with an awesome custom keychain that’s a perfect replica of your logo?

Honestly, unless you’re a huge brand whose logo is something widely recognizable that people will be proud to showcase next to their car keys, you’re better off not going the full custom route. The truth of the matter is that when it comes to promotional keychains, function beats style every time. You are looking to brand your logo, but recipients of these items aren’t looking to be your ad agency. The perfect kind of promotional keychains aren’t ones that will impress them on the trade show floor. They’re usually the ones that people find at the bottom of their trade show bags and realize that they can use it.

Keychains that serve the best purposes, are promotional keylights. A recent survey showed that 7 out 10 people had some sort of a light on their keys. But the real question that remains is how many people paid for it?

If you can give people items that they will utilize, your logo will get the exposure it deserves. And no matter how unimpressive of an accessory a keychain might be, the fact of the matter is that people will use it. And the more they use it, the more they see your logo.
keyrings, keychains


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